Why We Use Drop shipping - For Now

Building the Future Doesn’t Always Start with a Warehouse.

When we started The Frame Shift, we didn’t just want to launch a brand — we wanted to lay the foundation for a new kind of system.

One where every product funds something bigger. Where profit follows purpose — not the other way around. Where wellness could do more than optimize your day — it could build homes, create jobs, and restructure how we live.

But here’s the reality: we don’t have millions of dollars. We don’t have a fulfillment center. We don’t have a custom manufacturing facility.

And we don’t want investors.

We’re not interested in building a brand that has to answer to a boardroom. We’re not here to maximize shareholder value or chase hockey-stick growth. We’re here to build something sustainable, intentional, and transparent — and we want to do it with the people who believe in it.

If we want this brand to stay rooted in its mission, it has to stay in our hands. And yours.

What Dropshipping Means (and What It Doesn’t)

Right now, our nutrition vertical — Backbone — uses a dropshipping model. That means:

• We’ve partnered with trusted third-party manufacturers we’ve personally vetted

• Products are shipped directly from their facilities to your door

• We control what goes into our brand — even if we don’t yet control every step of the supply chain

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Here’s what it doesn’t mean:

• We’re not cutting corners

• We’re not compromising quality

• We’re not hiding anything

We’re building this business in the open — every step of the way.

Why Dropshipping Makes Sense Right Now

This is the most strategic, resourceful, and responsible way to launch. Period.

• It keeps costs low

• It keeps waste low

• It keeps us agile

• It keeps us independent

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Where This Is Headed

Dropshipping is not our destination. It’s our on-ramp.

As we grow, we plan to:

• Formulate and manufacture our own products

• Open micro-facilities inside the communities we serve

• Create employment in those same neighborhoods

• Keep profit circulating inside the system we’re building

Imagine living in a home funded by your wellness purchases…and working in a space that produces the products that fund someone else’s.

That’s what we’re building — a closed-loop economy of care.

Why We’ll Never Sell Out

We don’t want to scale fast, exit hard, and hand the reins to someone else.

We want to create a system that always puts mission first — and to do that, we can’t sell it off.

This is why we’re not taking on investors.This is why we’re not beholden to shareholder pressure or growth-at-all-costs decisions.This is why every dollar from you builds more than product — it builds the system itself.

We want to grow with our community — not in spite of it.

What You Can Expect (Right Now)

• Products we believe in and use ourselves

• Transparent sourcing and fulfillment

• Clean, effective supplements

• A real-time impact model where $250 = 1 sq ft of affordable housing

You don’t have to wait for the perfect version of this brand. You can help build it right now — by simply showing up early.

Want In Early?

• Join the waitlist

• Follow the build in real time

• Place your first order — and help shape what comes next