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Privacy Policy

Updated: Aug 3, 2025

Effective Date:07/20/2025

At The Frame Shift, we believe in full transparency — not just in business, but in how we handle your data. This Privacy Policy outlines what information we collect, how we use it, and your rights as a member of our movement.

1. Who We Are

The Frame Shift is a purpose-driven collective of product verticals — including Backbone, Drift, Footprint, Relay, Hearth, and Signal — designed to shift culture, one daily habit at a time. When you interact with our website, you're not just a visitor. You're a future-builder. And we treat your privacy like we treat our mission — with care and clarity.

2. Information We Collect

We collect two types of information:

a) Personal Information (You Provide):

  • Name

  • Email address

  • Shipping & billing addresses

  • Payment details (processed via third-party providers like Shopify/Stripe — we do not store full card numbers)

  • Survey responses, emails, or customer service messages

  • Voluntary content such as product reviews or social media tags

b) Technical Information (Collected Automatically):

  • IP address

  • Browser type and device info

  • Cookies & usage data (via tools like Google Analytics, Meta Pixel)

3. How We Use Your Information

We use your data to:

  • Process orders and fulfill your purchases

  • Personalize your shopping experience

  • Email you about drops, launches, and mission updates (only if you opt in)

  • Analyze behavior to improve our site and offerings

  • Track community impact (e.g., housing funded by your purchases)

We never sell your information. Ever.

4. Sharing and Third Parties

We may share necessary data with:

  • E-commerce platforms (e.g., Shopify) to process your orders

  • Email providers (e.g., Klaviyo, ConvertKit) to send updates

  • Analytics & Ad partners (e.g., Meta, Google) to understand performance

All third parties are bound by privacy agreements and only use your data to provide services on our behalf.

5. Your Rights

Depending on where you live, you have rights to:

  • Access or correct your personal information

  • Request deletion of your data

  • Opt out of marketing emails (unsubscribe link in every email)

  • Disable cookies (through your browser settings)

To exercise these rights, email us at [insert contact email].

6. Data Retention

We keep your data only as long as necessary — to fulfill your orders, honor subscriptions, and respect your preferences. You can request deletion anytime.

7. Security

We use secure servers, encrypted transactions, and limit data access to protect your privacy. No system is 100% perfect, but we do everything we can to keep your info safe.

8. Children’s Privacy

The Frame Shift does not knowingly collect data from children under 13. If you believe we have, please contact us and we’ll delete it immediately.

9. Changes to This Policy

We’ll always notify you if we materially change this policy. You can check the latest version anytime right here.

Contact Us

If you have questions, concerns, or just want to connect with a human, reach out to:

 
 
 

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