Who Are the Shift Agents?

A Brand in Its Infancy: A Movement in the Making

We didn’t launch with a massive audience or influencer hype. We launched with a question:

What if a brand didn’t just disrupt systems, but rebuilt them from the inside out?

This is The Frame Shift. And you’re reading this at the very beginning.

Where We're Starting

Right now, we’re in version 0.1. We’re experiencing early product drops, engaging our first customers, and taking our first steps. But our mission is anything but small.

We’re building a multi-vertical brand designed to shift the way we live: slower, smarter, and more human. Each product serves as a tool for reshaping the systems we’ve been living in, while also helping to imagine new ones that work better for everyone.

We’ve all felt the weight of outdated systems:

• Wellness built for profit, not for people.

• Fast fashion lacking genuine values.

• Cities prioritizing cars over community.

• Work cycles glorifying exhaustion.

• “Success” that leaves your body and spirit depleted.

  
  

The Frame Shift exists to challenge these defaults. We aim to create alternatives that are rooted in care, community, and daily rebellion.

Why We're Starting With Nutrition

More people are striving to improve their lives. They’re embracing walkable neighborhoods, reading labels, sleeping better, hydrating more, and resisting the notion that burnout is a badge of honor.

We align with that mission; we’re striving for the same improvements. So, we chose to focus on the area where personal growth meets collective potential: nutrition.

Backbone Nutrition isn’t about reinventing the supplement industry with hype. We're not marketing a miracle powder. We provide clean, effective supplements that support energy, gut health, immunity, and sleep — the true foundations of health.

We use these products ourselves, and you probably do too — or something similar. The difference? When you purchase from us, your contribution helps fund something bigger.

Every $250 in Backbone sales funds 1 square foot of affordable housing.

You can maintain your routine and use the same ingredients. But with us, your wellness now contributes to someone else's stability.

Internal strength leads to external impact.

A Vision Bigger Than Product

This journey transcends wellness and ethical consumer choices. We’re building a framework for community that starts with housing but expands beyond that.

Currently, we’re utilizing a dropshipping model to introduce our products to the market cost-effectively. We’re bootstrapped — relying on no outside investors. Just early adopters who believe in our mission. This model allows us to move quickly and remain lean, but our current model isn’t the finish line.

Long-Term Goals

Our long-term vision is clear:

We don’t just want to fund homes. We aim to construct neighborhoods where people live affordably and work in businesses aligned with their values that serve their communities.

We plan to bring production in-house, generating jobs in the places we help to build. We want to produce and ship our products locally. Our goal is to create work that shares values, profit, and purpose.

We understand that for sustainable communities, it’s critical to provide more than just shelter — we need to offer opportunities like:

• Homes that offer stability.

• Work that honors the people doing it.

• Products that fund the system instead of draining it.

  
  

Housing is the first step.

Business is the second.

Shared ownership is the shift.

We’re not here to play capitalism’s game with slightly better packaging. Our aim is to redirect its momentum into something inherently human.

What’s Next: Our Vertical Ecosystem

As we grow, The Frame Shift will expand beyond wellness into other dimensions of daily life—each vertical challenging the status quo and serving as tools for everyday rebellion:

• Drift → Tools for nervous system repair and restful rituals.

• Footprint → Minimalist gear designed for movement without excess.

• Relay → Analog and digital tools for inner reprogramming.

• Signal → Wearables that not only communicate values but also support them.

• Hearth → Objects that reintroduce rhythm, safety, and presence back into your home.

  
  

Each product, drop, and vertical reimagines your relationship with health, time, space, and self without clutter or compromise.

You're Already Part of the Shift

So, who are the Shift Agents? They aren’t just followers. They aren’t waiting for a finished product or a polished brand. They are the individuals who show up early. They share what they’re building — not for clout, but to illuminate the path for others.

They believe that activism backed by action can still shape the future. There’s no application process, no gatekeeping, and no brand deal required. If you're using our products to build a more intentional life, you’re already a Shift Agent.

Tag your ritual → #MyFrameShift or DM us and say you’re in.

Let’s build something different. Together.