OUR ORIGIN STORY
The Frame Shift began as a quiet rebellion.
We looked around and saw that most wellness spaces were obsessed with performance — breathwork for productivity, mindfulness for hustle, movement for aesthetics. But what about wellness that changes the world, not just the person?We wanted something deeper. Something that would heal both the inner self and the structures we live in — housing, community, belonging.
So we started The Frame Shift: a movement that fuses daily rituals with systemic impact. A space where your personal healing contributes to collective transformation.
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Our Beliefs
Intention over Automation
We believe in slowing down and choosing consciously — not following default routines. Presence is the first form of resistance.
Rebellion over Compliance
We reject systems that reward silence and sameness. Wellness should challenge the status quo, not decorate it.
Care over Consumption
We center empathy and responsibility, not extraction. Healing is not a luxury — it’s a collective commitment.
How We Make Impact
From Daily Rituals to Lasting Change
At The Frame Shift, impact isn't an afterthought — it's built into every product, every ritual, every decision. We believe that small, consistent actions can transform lives and systems. That’s why a portion of every purchase directly funds affordable housing initiatives. Whether you’re grounding your day with Fortify Greens or winding down with Lucid Drops, you’re not just caring for yourself — you're contributing to a more just, connected world.
Built-In Contribution
Each product funds housing solutions for those in need.
Community First
We prioritize partnerships with grassroots organizations creating real-world change.
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Sustainable Systems
Our impact model values circularity, transparency, and long-term wellbeing.
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Intentional Design
We create wellness tools that are designed not just for personal use, but to spark broader change — from the
Be the Shift
Your Voice, Your Vision Let’s Build Together
We believe that true transformation happens when individuals step forward. Whether you're an artist, healer, strategist, or someone with a dream — your input matters. Connect with us to co-create change, offer your skills, or simply say hello.
Co-create Impact
Share Your Story
Partner With Us
Support Through Art